October 31 - November 2  - Portland, OR
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Thursday, November 2 • 2:30pm - 2:50pm
API Marketing: First Comes Usability, then Discoverability - Bill Doerrfeld, Nordic APIs

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How would you market an API? Well, first you must design a usable service that caters to your developer experience. But even the best API needs a promotional boost. One way to do this is to maximize all routes toward making your interface naturally discoverable. In this presentation, I’ll outline strategies and tools that can be used to increase the exposure of an API, covering things like: * Examples of sandboxes, API playgrounds, and other types of usable interfaces found in well-designed dev portals throughout the API space. * Discoverability benefits of using machine readable API definitions. * Tooling that can aid in generating beautiful documentation and test consoles to appeal to developers. * Directory profiling: Increasing exposure in web API-specific directories like ProgrammableWeb, APIs.guru, and 10 others. * Content generation: Crafting search-engine-optimized descriptions of APIs from a copywriting sensibility and the power of graphic design trends and thought leadership to reinforce credibility. * Many other ideas on establishing communities and marketing APIs and SaaS on integral developer social channels.

avatar for Bill Doerrfeld

Bill Doerrfeld

Editor in Chief, Nordic APIs
Bill Conrad Doerrfeld is an API specialist, focusing on API economy research and marketing strategy for developer programs. He is the Editor in Chief for Nordic APIs, a high impact blog and knowledge center for API providers. He was also formerly a Directory Manager & Associate Editor... Read More →

Thursday November 2, 2017 2:30pm - 2:50pm PDT
Pavilion West