API Strategy & Practice Conference 2017

When companies are eager to publish APIs due to business pressure and customer demand, they often neglect the importance of finding the right consumer before building their API.  The result is a dysfunctional relationship that will cause conflict for both the provider and the consumer in the end.  Relationships are the cornerstone of a healthy API program.  Understanding the needs and preferences of your consumers through market research and an established dialogue are critical to build long-lasting relationships.  When your consumers are not a good match for your program, it may be time to break it off. 

This talk will share how we dealt with rejection when consumers wouldn’t use our API and how we learned from that experience so we could attract compatible developers for long term partnerships in the future.